Concept development is one of the steps in the new product development. We begin with an idea, your idea to be precise. After we sit down and begin the idea generation and screening process to really understand what our clients are looking for, we then move on to the concept development which is the detailed version of the idea always keeping in mind consumers’ needs. Our Product Design background allows our designers to dive into briefs very quickly and emerging with a creative idea quickly. The next question is which section of customers can be targeted, who will buy this, etc. are some basis for concept development. It is a process to ensure how you want the customers to perceive your product or service in the market.