An animated logo is a modern and dynamic way to present a brand. It can show a company character and transfer a certain message attracting clients. Moreover, it is a good way to stand out from competitors since an animated logo guarantees originality.
Videos are comprehended better than static which means they are easy to remember. A powerful animated logo connects with potential clients and draws their attention effectively.
The first impression has a great impact on how people see a product. It takes only a few seconds for us to decide whether we like something or not. Since a logo is the first representative of a brand it needs to make a nice first impression on potential clients. An original animated logo is a good way to surprise people and increase the chances that they will remember your brand. Positive first impression helps to attract users’ interest.