Does this sound familiar?
You’ve invested tons of money into developing a stellar product or service, put time and effort into marketing, put up a website, and then…nothing. Your clicks are paltry. No one can find you. Your search engine ranking is abysmal. Sales are a trickle at best.
Or maybe you’re getting decent traffic to your website, but your conversion rate is still at ground level. What’s going wrong?
One major reason could be your website design. Here’s why.
So many businesses treat their websites as an afterthought, choosing to go with simple, template-based designs that are (supposedly) easy and affordable to manage. And, honestly, it’s totally understandable. Hiring an in-house web development team is a huge hassle and a major expense. Many businesses — especially ones that are just starting out or don’t have huge marketing budgets — simply can’t afford to hire dedicated specialists on a full-time basis.
But what these brands eventually find out is that what you gain in “convenience” you lose in profits. That’s because one-size-fits-all website designs tend to be boring, forgettable, unengaging, and lack the flexibility and clarity to really highlight what a business is all about. And most important of all, they’re not designed to drive conversions. Which means fewer sales, fewer profits, and fewer opportunities to excel in the marketplace.
The good news is, you have an option that lets you build a custom website that will showcase your brand to its fullest effect, wow your target audience, and have your prospective clients and customers smashing your “order now” and “book now” buttons like never before.
But before we get into the details of how you can enjoy the benefits of a bespoke website without having to hire a whole new team, let’s look at why good website design is the key to getting your brand out there and skyrocketing your sales.
A website that is attractive, engaging, and utilizes mobile-first website design is your most powerful tool for pumping up user engagement and helping your brand soar. There are plenty of reasons for this, but here are some of the most important ones.
1. Your website is your calling card and the basis of your reputation.
In an online world, trust is everything. Your prospects need to know that your business is reliable, honest, and will deliver on its promises. In the pre-digital age, that trust was built largely through person-to-person interactions. These days, the task of building trust falls to your website.
If your website doesn’t function properly, looks outdated, or is just shabby or difficult to use, then your visitors will simply leave and never come back. A well-designed website that grabs your visitors’ attention and leads them on a smooth customer journey, on the other hand, will demonstrate that you know what you’re doing. This inspires confidence, trust, and loyalty in your customer base, which will boost your engagement and keep them coming back for more.
2. Good web design leads to more conversions.
Another key aspect of a successful website is that it creates an optimal customer experience, making it easy for your audience to find out who you are, what you do, and how they can become a client.
Some of this stuff is obvious, like having clear and catchy calls-to-action, but some of it is subtle. For example, did you know that people tend to read information on a web page in an “F” pattern? Organizing your content to cater to this natural eye movement makes it easier for your visitors to find the info they need and speeds them along the path toward making a purchase.
3. Bespoke website design helps you stand out from the competition.
If you’re in business of any kind, chances are you’ve got competitors. If your website looks just the same as “the other guy’s,” then you run the risk of simply being forgotten or lumped in with everyone else. Developing the all-important brand awareness that raises you above the competition requires that you stand out, both visually and in terms of your unique value. Your website is one of the most powerful tools in your arsenal for doing this.
Even though creating a custom website requires a little bit more than simply filling in a pre-built template, it doesn’t have to be a difficult process. That’s where we come in.
At Kobba, we are a custom web design agency that specializes in building bespoke websites that deliver that “WOW” factor, backed up with data-driven design that is based on years of expertise and heaps of creativity from our worldwide team.
Each and every project starts with you, the client. During our initial consultation, we go over everything to get a sense of who you are, your business goals, your audience, your pain points, and more. Then, we craft a complete, end-to-end strategy that includes branding, design, web development, and digital marketing that will take your success to the next level.
You may be thinking that this all sounds great, but how much does custom website design cost? The answer is: less than you think. And a lot less than hiring an in-house team or trying to juggle a bunch of independent contractors. We offer services for a range of budgets, including monthly marketing packages that give you ongoing access to bespoke solutions specifically tailored to your goals and objectives.
It’s easy to get started. We can help you get your new, custom website up and running in as little as 32 days. Reach out to us today to schedule your free consultation and get the ball rolling.