We understand that improving your content marketing strategy is not an easy task. As a brand you will need to create high-quality content, that allows your targeted audience to share with the hope of making them visit your website. At Kobba, we have mastered this very art and would like to share a few tips on how you can improve your content strategy.
- Outline Your Goals:
Before starting, it’s essential that you decide your content strategy goals. This includes whether your final goal is to create sales, increase revenue, improve SEO or increase website traffic.
- Establish your KPIs:
When creating your content strategy, you need to establish your KPIs. These will allow you to be focused on your goals. KPIs are often associated with numbers. You can measure them based on the number of website visits, or your achieved target revenue, or even by a certain number of new email subscribers.
- Know Where You Stand:
It is important that you assess your competitors, and see what they are doing. See what their content is and if they are lacking anything. You can study the number of inbound links that you may have or which content is shared the most or even research the most popular keywords used by your audience.
- Which Social Media Channel Works for You:
You can use Google Analytics, and see which works best for you. You can also use it to see your social media reach to your targeted audience. Once you know which one works best, you can take it forwards from there.
- Engage your Audience:
This is key when it comes to acing your content strategy. You need to always be prepared to engage with your audience, in the form of feedback or replies. You also need to be ready to repackage your content for different channels