As the internet becomes more and more involved in everything we do, digital marketing experts at Kobba feel that it has become utmost important to integrate digital marketing, into your businesses. If not incorporated, you can be sure to be left behind. There are several reasons as to why going digital can change your business.
- Internet Access: In Ireland 90% of adults use a smart phone and 87% of them use it to read their emails while 71% use it for social media. With such usage, digital marketing only enables your brand to target them all, either through email marketing, social media or targeted ads, and as a result your brand can remain in the forefront.
- Tracking: Traditional marketing does not allow you to track your campaigns. However, with digital marketing, you have the chance to see which ads and what content is better than others that helps your customer make their purchasing decisions. This also allows you to change or improve your strategy.
- Cost effective: If you are a small fish in a big pond, digital marketing can provide a way to compete with the other big fish. If you have limited resources or a budget, you can create cost-effective strategies that can be compelling enough that focus on your customer. Enabling you to succeed!
- Target Your Audience: With digital marketing as your arsenal you have the power to target your customers. You can target customers using their phones or tablets or even their computers and target depending on age group or location as well. You can also use social media platforms like Facebook & Instagram to access psychological information or use Google as well!
We at Kobba, can help you achieve all of this! To know more contact us!